Netherlands

Gezelligheid - a largely untranslatable word encompassing fun, togetherness, and "coziness" that is at the heart of Dutch culture. This may not be your first impression when doing business in the Netherlands, however, as formal beginnings and direct language are also trademarks here. Taking what you might perceive as "criticism" in the constructive way it is meant, and speaking your own mind in the process, is key to building the close, trusting relationships on which Dutch business culture thrives.